AD GOLD, CSR
Continuing from where I left off, coca-cola.
Safaricom is almost the coca-cola of Kenya but not there yet, however with the acquisition of Kasarani the sky is the limit for them. The sponsorship of rugby series jazz international festival, safaricom live concerts, end of year parties, wow! That is BIG.
I not long ago asked a friend who plays for a foot ball team in Nakuru who sponsors their team, at some time called top fry.
Before he answered I knew it had to be sponsored by a foreigner.
He didn't disappoint, their long time sponsor was indeed a foreigner.
Why make money after all, is it not to make the world a better place?
The likes of 7up have a steep hill to climb if they are to face off with coca-cola in market share competition.
I recently topped up 50mb data thanks to Coke Studio collaboration with safaricom. In such campaigns people can help but be loyal to a brand.
As I alluded to the story of post election violence that just being one of many cases where people lost ALL their investments in the twinkling of an eye, it's not worth being selfish after all physically we'll be dead longer than we will be alive so the best investment is to put a smile on that other person.
Wow! Still riling from #JKL on KTNKENYA with Dr. Myles Munroe wow! What a discussion.
Quote: Die Empty.
So Corinth was a development hub of it's days, a transit town to be precise, this is what it looks at now. Remains, rubble.
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